Shanghai Zhongshuge Minhang Store
Location:Shanghai
Completion time:2016.1
Project area:1000㎡
Chief designer:Li Xiang
Project directors:Liu Huan, Fan Chen

Reading books not only understands the meaning of words for readers, but also conveys inner belief and implications with invisible melody in music way.

The same as Zhongshuge, which is more than a bookstore. What’s more, it use the unique form and shape to tell readers the world of books.

Zhongshuge Minhang Store is located on the third floor of a business quarter in Minhang District. Passing through the viaduct, the iconic glass curtain wall of Zhongshuge will appear in the middle of the central building. The curtain wall made of different text welcomes readers with knowledge. Entering Zhongshuge on the third floor by elevator, consumers’ attention will be overtaken by the delicate black book wall and groups of spinning tops bookshelves under the soft light. The white spinning tops stand in the tranquil and peaceful light, while the shape seems as dancing. The spinning tops represent a balance that finding the fulcrum in the spin. The seemingly statistic shapes contain a lot of implies. They are like a diligent ballet dancer finding a balance in the practice of rotation and accept every inspirations. Designers indicate a way of life by groups of spinning tops, while the power of knowledge contained in books is also inspiration and motivation. On the wall, the black bookshelves are designed into powerful shape. While the triangular bookshelves are designed into laminates that meet bundles of halo from the ceiling rather than carry books. The halo sprinkles on the lower bookshelves, the same as street lamps, to illuminate book titles. The black bookshelf wall echoes statically with the dynamic spinning tops in the middle.

Following the direction of the spinning tops, the next space is book hall. Consumers will attracted by the brand color of Zhongshuge – dark brown. Designers stretch the bookshelves on both sides to high up with the technique of mirror ceiling. Meanwhile, the simple constructions arches are designed into classical and concise style, arches are silhouetted by the mirror overlapped by the reflections into a sacred and ethereal British church. The reading booths are set in both sides, which convenience readers may sit down to read their selected books and have a rest, and provide a chance to escape from the outside world and enjoy the exclusive time for readers. Another book space is hidden on the other side of the wall, where more categories of books are collected. Designers also use mirrors and extends the space to create the reading tunnel space for the endless world of books. Meanwhile, it provides an insight that learning and reading is a life-long activity.

From the solemn book corridor to a seemingly dance hall, the bookshelves inherit the shape of the other bookshelves. While the space is wider, there is an exquisite bar counter in the middle. The arch of the bookshelves are landing on the corner of the bar counter, like connected with sky. Several black desks and white sofa chairs are elegantly arranged on the floor. Readers could buy a cup of coffee with thick aroma while reading books to immerse themselves in the world of books.

The space of Zhongshuge Minhang Store expresses the ideas of Zhongshuge – “wonderful world of books and colorful scene in kaleidoscope”. Zhongshuge Minhang Store continues to write the respect for books, culture and readers. Meanwhile, it describes the philosophy and truth of life with a spatial vocabulary. It is not only a bookstore, but also a soul space. Zhongshuge provides readers with texts to explore the beauty of the world, and intends to create a pure land of books. Readers could enjoy the pleasure of books brought by Zhongshuge with multidimensional experience.

Shanghai Zhongshuge Minhang Store
Location:Shanghai
Completion time:2016.1
Project area:1000㎡
Chief designer:Li Xiang
Project directors:Liu Huan, Fan Chen

Reading books not only understands the meaning of words for readers, but also conveys inner belief and implications with invisible melody in music way.

The same as Zhongshuge, which is more than a bookstore. What’s more, it use the unique form and shape to tell readers the world of books.

Zhongshuge Minhang Store is located on the third floor of a business quarter in Minhang District. Passing through the viaduct, the iconic glass curtain wall of Zhongshuge will appear in the middle of the central building. The curtain wall made of different text welcomes readers with knowledge. Entering Zhongshuge on the third floor by elevator, consumers’ attention will be overtaken by the delicate black book wall and groups of spinning tops bookshelves under the soft light. The white spinning tops stand in the tranquil and peaceful light, while the shape seems as dancing. The spinning tops represent a balance that finding the fulcrum in the spin. The seemingly statistic shapes contain a lot of implies. They are like a diligent ballet dancer finding a balance in the practice of rotation and accept every inspirations. Designers indicate a way of life by groups of spinning tops, while the power of knowledge contained in books is also inspiration and motivation. On the wall, the black bookshelves are designed into powerful shape. While the triangular bookshelves are designed into laminates that meet bundles of halo from the ceiling rather than carry books. The halo sprinkles on the lower bookshelves, the same as street lamps, to illuminate book titles. The black bookshelf wall echoes statically with the dynamic spinning tops in the middle.

Following the direction of the spinning tops, the next space is book hall. Consumers will attracted by the brand color of Zhongshuge – dark brown. Designers stretch the bookshelves on both sides to high up with the technique of mirror ceiling. Meanwhile, the simple constructions arches are designed into classical and concise style, arches are silhouetted by the mirror overlapped by the reflections into a sacred and ethereal British church. The reading booths are set in both sides, which convenience readers may sit down to read their selected books and have a rest, and provide a chance to escape from the outside world and enjoy the exclusive time for readers. Another book space is hidden on the other side of the wall, where more categories of books are collected. Designers also use mirrors and extends the space to create the reading tunnel space for the endless world of books. Meanwhile, it provides an insight that learning and reading is a life-long activity.

From the solemn book corridor to a seemingly dance hall, the bookshelves inherit the shape of the other bookshelves. While the space is wider, there is an exquisite bar counter in the middle. The arch of the bookshelves are landing on the corner of the bar counter, like connected with sky. Several black desks and white sofa chairs are elegantly arranged on the floor. Readers could buy a cup of coffee with thick aroma while reading books to immerse themselves in the world of books.

The space of Zhongshuge Minhang Store expresses the ideas of Zhongshuge – “wonderful world of books and colorful scene in kaleidoscope”. Zhongshuge Minhang Store continues to write the respect for books, culture and readers. Meanwhile, it describes the philosophy and truth of life with a spatial vocabulary. It is not only a bookstore, but also a soul space. Zhongshuge provides readers with texts to explore the beauty of the world, and intends to create a pure land of books. Readers could enjoy the pleasure of books brought by Zhongshuge with multidimensional experience.