Jooos Fitting Room
Location:Hangzhou
Completion time:2013
Project area:1850㎡
Chief designer:Li Xiang
Project directors:Liu Huan, Ren Lijiao

JOOOS Fitting Room integrates the Top 100 fashion brands in the sales list of Tmall, and selects 4 most representative collections through buyers: Mori Girl Collection, Celebrity Collection, OL Collection and Fashionable Girl Collection. The store hopes to make up the sense of emptiness of fitting brought by modern online shopping.
Human society had undergone a period of ignorance during which they were naturally raised,using animal skins and cotton and linen to wrap their bodies. And then it developed into the unprecedented prosperous hand knitting industry era, afterwards, the modern, fast paced civilization era and finally the future world which places more emphasis on individual charm. We hope every customer who enters into these spaces would"get something", or even get involved into it. The designer extracted an inspiration element form the changes of times to create clothes shopping experiences which fascinate all girls.
The designer integrates the social and cultural connotation of the four types of women's brand clothing. The dressing philosophy of women's clothing is interpreted through using different techniques in designing the four spaces and a new shopping experience is created through multiple possibilities of display.

Jooos Fitting Room
Location:Hangzhou
Completion time:2013
Project area:1850㎡
Chief designer:Li Xiang
Project directors:Liu Huan, Ren Lijiao

JOOOS Fitting Room integrates the Top 100 fashion brands in the sales list of Tmall, and selects 4 most representative collections through buyers: Mori Girl Collection, Celebrity Collection, OL Collection and Fashionable Girl Collection. The store hopes to make up the sense of emptiness of fitting brought by modern online shopping.
Human society had undergone a period of ignorance during which they were naturally raised,using animal skins and cotton and linen to wrap their bodies. And then it developed into the unprecedented prosperous hand knitting industry era, afterwards, the modern, fast paced civilization era and finally the future world which places more emphasis on individual charm. We hope every customer who enters into these spaces would"get something", or even get involved into it. The designer extracted an inspiration element form the changes of times to create clothes shopping experiences which fascinate all girls.
The designer integrates the social and cultural connotation of the four types of women's brand clothing. The dressing philosophy of women's clothing is interpreted through using different techniques in designing the four spaces and a new shopping experience is created through multiple possibilities of display.