Following the global flagship store of White Rabbit, X+Living once again collaborated with the White Rabbit brand to create an artistic retail space on Nanjing Road East, known as the "No.1 Commercial Street in China." By integrating White Rabbit's brand culture into the Shanghai-style landscape, the designer used the artistic tension of spatial design to build commercial touch-points and emotional connections between the brand and consumers. Nanjing Road has been the arena for Shanghai's modern commercial development, and White Rabbit has continuously updated its contemporary image amidst the historical vicissitudes of commercial competition. This design aims to use avant-garde deconstruction techniques to iterate commercial retail scenarios, enhancing spatial energy and cultural significance.
The form and spirit of Shanghai-style culture reshape people's imagination in visual applications. The designer combined neon signs with product elements in the store's signage, creating a contextual connection between the interior and exterior. Classical wainscot designs display products along the walls, with rectangular outlines and attention-grabbing properties reminiscent of traditional commercial posters. The floor transforms the aesthetic concept of vintage floral tiles and parquet flooring, presenting brand elements in a mosaic visual effect. A Shanghai-style parlor from the last century has been deconstructed and reassembled by the White Rabbit brand image, becoming a contemporary personalized commercial retail space.
Retro is not replication; the cultural sentiment of a classic brand needs to establish an emotional connection with a younger audience. The dominant colors of the space, artistically processed from the brand's palette, enhance its sense of modernity and avant-garde appeal. The light and dreamy color atmosphere bridges sensory dimensions. Black outlines not only deepen the visual depth and sense of weight in the space but also create a rich hierarchical structure within the colors, evoking a comic-style aesthetic. Within the existing spatial conditions, the designer optimized the display effects and capacity of the storefront windows, allowing both recommended products and IP-themed settings to be effectively showcased. The captivating brand exposure and transparent visual guidance make people pause their exploration of the city here.
The White Rabbit store on Nanjing Road East, a space of less than 80 square meters, tirelessly handles an astonishing amount of foot traffic. Within this small area, one can experience the inclusive and open spirit of Shanghai. Its role extends beyond being a cutting-edge retail space for the widest consumer audience; it also serves as a visual landmark that embodies the city's spirit and cultural essence. In this spatial design, the designer deeply integrated commercial logic with emotional resonance, making art and trend not only a rhetorical device for the space but also adding differentiated value and modern discourse to the consumer scene.
Following the global flagship store of White Rabbit, X+Living once again collaborated with the White Rabbit brand to create an artistic retail space on Nanjing Road East, known as the "No.1 Commercial Street in China." By integrating White Rabbit's brand culture into the Shanghai-style landscape, the designer used the artistic tension of spatial design to build commercial touch-points and emotional connections between the brand and consumers. Nanjing Road has been the arena for Shanghai's modern commercial development, and White Rabbit has continuously updated its contemporary image amidst the historical vicissitudes of commercial competition. This design aims to use avant-garde deconstruction techniques to iterate commercial retail scenarios, enhancing spatial energy and cultural significance.
The form and spirit of Shanghai-style culture reshape people's imagination in visual applications. The designer combined neon signs with product elements in the store's signage, creating a contextual connection between the interior and exterior. Classical wainscot designs display products along the walls, with rectangular outlines and attention-grabbing properties reminiscent of traditional commercial posters. The floor transforms the aesthetic concept of vintage floral tiles and parquet flooring, presenting brand elements in a mosaic visual effect. A Shanghai-style parlor from the last century has been deconstructed and reassembled by the White Rabbit brand image, becoming a contemporary personalized commercial retail space.
Retro is not replication; the cultural sentiment of a classic brand needs to establish an emotional connection with a younger audience. The dominant colors of the space, artistically processed from the brand's palette, enhance its sense of modernity and avant-garde appeal. The light and dreamy color atmosphere bridges sensory dimensions. Black outlines not only deepen the visual depth and sense of weight in the space but also create a rich hierarchical structure within the colors, evoking a comic-style aesthetic. Within the existing spatial conditions, the designer optimized the display effects and capacity of the storefront windows, allowing both recommended products and IP-themed settings to be effectively showcased. The captivating brand exposure and transparent visual guidance make people pause their exploration of the city here.
The White Rabbit store on Nanjing Road East, a space of less than 80 square meters, tirelessly handles an astonishing amount of foot traffic. Within this small area, one can experience the inclusive and open spirit of Shanghai. Its role extends beyond being a cutting-edge retail space for the widest consumer audience; it also serves as a visual landmark that embodies the city's spirit and cultural essence. In this spatial design, the designer deeply integrated commercial logic with emotional resonance, making art and trend not only a rhetorical device for the space but also adding differentiated value and modern discourse to the consumer scene.
